Transfer Zero
About
TransferZero was a Spanish Fintech platform for effortlessly sending money worldwide. Regulated by the Bank of Spain, provided a fully autonomous B2B service that connects you to over 200 countries, supporting an impressive range of 34 currencies.
Operated entirely online, a distinct advantage they provided was significantly more favorable exchange rates and substantial commission savings compared to traditional banks and standard exchange houses.
This project of iOS & Android native App started in February o 2018
My role
Since TransferZero's website was already developed and operational, the strategic approach was adapting the website navigation to the app. The aim was to minimize the impact of technical dependencies, which led me to make minor changes to the existing navigation.
Moreover, in alignment with the established brand's guidelines, I incorporated the corporate Logo and Branding into the app's design. By adhering to the brand's existing visual identity, I ensured consistency and a cohesive user experience across all platforms.
I was the sole designer responsible for the end-to-end design of the app, including:
Researching (Benchmark, user persona, customer journey)
Prototyping, Navigation Flows, and Wireframes
UX&UI Design deliverables
The project
TransferZero had already developed the necessary technology to facilitate seamless money transfers, including a web platform where users could initiate currency exchanges.
But it was 2017, and the goal was clear: Provide a mobile solution that would allow users to send money to their families in other countries, even in situations where access to a computer was not readily available.
To achieve this, the company entrusted our team with the task of developing a robust iOS and Android mobile app.
Challenges
The app's primary target was Spain and various Spanish-speaking countries in Latin America. As part of the design process, we carefully considered the socio-demographic and cultural profile of the potential users, taking into account diverse situations in different countries.
Understanding that some users might not be highly tech-savvy, and could have older mobile devices compared to the average Spanish user, or might be middle-aged and older individuals with limited smartphone knowledge, I approached the design with a user-centric mindset.
My objective was to create a simple and intuitive user flow that accommodated these varying levels of technological familiarity, ensuring that the app's functionality was accessible and easy to navigate for all users.