About Quadram
I had the opportunity to create a new website and rebranding of the logo and corporate identity for Quadram, a Digital Transformation company specializing in mobile app design, development, and digital consulting in 2017
Considering the company's primarily young demographic, it was crucial to strike a balance between professionalism, responsibility, and a youthful, knowledgeable image on the website. With this in mind, I carefully crafted the design elements and content to reflect these qualities.
Logo Design
During the research phase, I analyzed competitor websites to identify industry trends and gather inspiration. I iterated on the logo and corporate identity to capture the essence of the company's brand and values. The former logo was an almost square Q over a medium-blue background, so I tried to create something new but not too disruptive from the previous design, to create continuity
The result was a new website and rebranded logo, the main Quadram one and a second variant for the Ventures subdivision
